Guest blogger, Hannah Roper shows us just how easy it can be to find and connect with your ideal customers!
Ideal Client, this is a term so often used in business and especially marketing but what does it really mean?
Your Ideal Client is a category of customer who really needs your product or service.
Why is it so important to identify your ideal client? Have you heard the saying…if you talk to everyone you talk to no one? Well this is more crucial than ever in a world that has moved online. Customers buy with their hearts not their heads, purchases are driven from a place of emotion so it is so important to create content (social media posts, website text, emails, videos, blogs and the like) that resonates with your intended audience and allows them to connect on a more personal level because, at the end of the day, people buy from people.
But…if you don’t know who you are talking to then creating this content becomes very difficult, lacks intention and fails to make that connection between customer and business.
Here are my top 5 tips for identifying and defining who is your ideal client.
Start with yourself!
Whether you saw a gap for a particular product that you searched high and low for, or were in need of a service that either didn’t exist or those offering it were just not ‘your people’, you will have had an idea of what was missing and how you could solve that problem so your ideal client more often than not is based on you!
Think about your ideal client’s goals
What does your ideal client want to achieve by buying your product or investing in your service. List out all the goals they may have and think about how they link to what you offer
Identify the problems your ideal client has
Your ideal client will have lots of mini problems, we all do! Think about what they are and how your product or service solves those problems.
List their objections to buying your product or service
There will always be reasons why someone doesn’t buy straight away, maybe they don’t understand what you are really offering, maybe they think it’s too expensive, maybe they have some misconceptions as to how you can solve their problems. Whatever the objections are list them out so you can create content to discuss them and show that your business is always the answer!
This is always the hardest part! You need to be specific with what you offer, yes your product or service could be purchased by anyone but if you don’t make it clear what you do and who you help, then you won’t stand out from the crowd. In a small business is it better to be seen as the expert in one small area to build trust and hold authority. If you are too broad with what you offer it becomes difficult to maintain and scale as you are giving yourself no room for growth.
Most importantly use all the above to plan and organise any content you write for your audience to talk in a language they understand and position yourself in a way that builds trust and allows your audience to connect with you and your business.
About the author
Hannah Roper is founder and director of The Female Creative. Hannah teaches and coaches busy mums to turn their business ideas into action, creating a plan and setting achievable goals to build a sustainable income. With years of experience in Learning, Development, Teaching and Marketing from a variety of industries Hannah uses her skills and knowledge to show that anyone can start a business with the right support.